Moo

From a BBC article regarding Swiss efforts to increase tourism:

A swarthy mountaineer gives a steamy look, while Mr Switzerland 2005 gently milks a cow's udders and a voice asks:

"Ladies, why don't you spend this summer in Switzerland, where men focus less on football and more on you?"

Is it just me, or is comparing possible women tourists to a cow such a good way to encourage tourism?

Am currently listening to 'The Snow Maiden' by Rimsky Korsakov and gluing bits of nut wood together... I need more wood!